Getting the Right Strain for Your Ailments is Important

When it comes to marijuana, just like other products that are derived from plants and grown in varying conditions, it is hard to pick a favorite. For decades, most of the marijuana consumed in the U.S. was homegrown or imported from unregulated growers. Even if you got your marijuana from the same dealer, there was no way of knowing that it was the same stuff.

If you have recently received your medical marijuana permit, you may wonder how to choose the right medication for you. Kind Meds in Arizona carries a vast array of medical marijuana products in a variety of forms and of many different strains. Choosing the best strain for your marijuana experience can seem overwhelming at first, but we’re here to help.

Different Strains for Different Medical Conditions

No two strains of marijuana are exactly alike. In fact, unless the marijuana grows in a very carefully controlled and monitored environment, simple factors like air quality, wind and sun exposure can alter the potency of a growing plant.

Generally speaking, marijuana grows in one of three main strain types: indica, sativa or a hybrid of these two.

Each type has different properties, making them more effective for different ailments. Consider which medical conditions you experience to help you find the right strain.

Indica Marijuana

Most medical marijuana professionals consider indica strains ideal for aiding sleep and helping with some psychological conditions. Indica strains generally have less tetrahydrocannabinol (THC) than sativa strains, but contain more cannabinol. Cannabinol is a known sleep aid that produces a heavy, numbing feeling that can help with conditions like insomnia.

Indicas also contain higher levels of myrcene, a molecule that produces a musky, fruity scent. Typically, the pungency of this scent is a good indicator of the potency of the plant’s effects.
Indica strains are ideal for:

  • Sleep disorders
  • Anxiety
  • Symptoms of post-traumatic stress disorder (PTSD)

Sativa Strains

Sativa strains generally contain higher percentages of THC than indica plants, making them perfect for:

  • Promoting energy and creativity
  • Combating the symptoms of psychological conditions like depression and attention deficit disorders

Sativa strains generally do not produce the same sedative effects as indica strains, making them ideal for patients who require medication for work or everyday tasks. Some sativa strains also produce fast-acting pain relief, making them a fantastic choice for people suffering from:

  • Chronic pain
  • Migraines
  • Symptoms of glaucoma

Cannabinoid Content

Choosing a strain isn’t just a choice between indicas, sativas, and hybrids. What truly matters is the cannabinoid content of a strain. THC is just one of the active compounds found in marijuana. Others include cannabidiol (CBD), a compound that produces the pain relief effects of marijuana without the “high,” and variations or combinations of CBD and THC.

THC is a fantastic choice for people who need help sleeping or managing anxiety-related disorders and symptoms. This chemical compound can reduce the occurrence of nightmares and help users fall asleep faster and sleep more soundly.

THC is also the go-to compound for:

  • Stress relief
  • Appetite stimulation
  • Relaxation
  • Relief from the symptoms of depression (in small doses)

CBD is preferable for individuals who want localized pain management or who do not want to worry about the euphoric effects of THC strains. CBD helps eliminate pain sensations and has a slight effect on mood, but isn’t considered psychoactive.

However, CBD has antipsychotic properties and can help manage the symptoms of:

  • Anxiety
  • Epilepsy
  • Muscle spasms
  • Many other conditions

Getting the Best of Both Worlds

Choosing a hybrid strain can be tricky, but finding the right one can greatly enhance a medical marijuana patient’s experience. For example, a hybrid that is indica-dominant with a high CBD count will produce reliable pain relief without the typical soporific effects of THC-heavy indica strains.

Finding a hybrid with a balanced blend of THC and CBD will generally produce enhanced effects of both compounds. This can be a fantastic option for patients requiring anti-inflammatory or severe pain relief, or who are worried about the potential of paranoia and anxiety from THC-dominant strains.

For more information  on How you can get a marijuana card in MD, you can visit:  https://www.veriheal.com/maryland/

There are thousands of marijuana strains, and new ones are developed all the time. Choosing the right strain for you will require some personal experimentation. Each strain of medical marijuana may have a slightly different effect on each patient, furthering the need to try a few before deciding which one is best.

There are always new strains to consider, and sometimes a new strain becomes popular for the treatment of a certain condition. Since all strains are hybrids derived from older ones, even the new strains maintain some sense of familiarity.

Ultimately, the factors that determine which product will best meet your needs are determined by both your individual symptoms and the unique characteristics of the strain you select to treat them. The diversity of the dispensary menu is designed to provide a range of selections even within specific categories like indica or sativa, enabling patients to explore options and customize their treatment plan. As always, our staff will be eager to assist and share their knowledge to help you find what you’re looking for.…

How To Write Effective Google Ads

Google AdWords is a fantastic way of advertising your business online in a cost effective manner. But where do you start when it comes to creating an Ad? Here are some handy tips designed to help you write effective ads…

Google Ads – The Basics

Google Ads are the small boxes which appear, normally, down the right hand side of a search result page. They can also appear within a web page itself. Their characteristics are as follows:

– 25 characters for the headline

– 35 characters per text row

– 2 rows of text per ad

– URL destination

This may seem limiting to begin with but once you have mastered writing ads you will be thankful that all you need to worry about is words – there are no pictures to source or designs to worry about for example! (Until you start exploring the more advanced platforms that is!)

Think About Your Audience

As with any form of advertising, thinking from your target market’s point of view will go a long way to ensure that your ads will connect with them. Think carefully about the wording and make sure you give the potential customer a reason to click.

What do your audience want and why do they want it?

Think About the End Result

At the end of the day you want potential customers to click on your ad and buy your product / service. Remember this when you are creating your ad – give the customer the information they in need to order to make the decision to click your ad.

Furthermore, make sure that the destination URL is relevant to the ad – do not send the customer on a wild goose chase around your site. They will lose interest and go somewhere else. If your advertising office stationery then take them to a page depicting this, not the blog for example.

Worse still is designing a misleading ad which receives a high click through rate but a low conversion rate. In this scenario you will be paying for people to visit your site and leave again.

Think About Keywords

Search engine users type in certain keywords or phrases in order to find what they are looking for so you need to make sure your ads are designed with these words in them.

For example if you are own a company selling office stationery your ad should include the words ‘office stationery’ as opposed to ‘handy work stuff’.

If you need inspiration when it comes to choosing the most effective keywords then Google provide a useful keyword tool.

Think About Geography

You may be thinking its time to grab your compass and head back to school but remember location is important when it comes to creating ads. If your company or service is location specific then place that in the ad and use Google AdWord’s geographical targeting features.

Think About the Benefits

Why would someone want to buy your product or service? Tell them what is great about this particular thing; sell your services to them.

You may be thinking this is difficult given the limited amount of characters but actually the limit forces you to state the unique selling points without all the fluff of a sales pitch.

Think About Your Budget

No business has unlimited capital and advertising of any sorts can be an expensive process. One of the advantages with Google Ads is that you can create a couple of different ads and test which one proves to be most effective.

Track the results over a couple of weeks and weed out any poor performing ads – this will save you money on unnecessary ads.

The Difference Between a Good Ad and a Bad Ad….
This ad is not very useful at all – there is no engaging text that is just longing for me to click on the link. The headline just tells me the URL which is already situated at the bottom of the ad– why would I need to be told that twice ?

The text that is present doesn’t give a clear indication of what the company does. I can certainly make an educated guess but there is no chance I am going to head to the site if I am guessing what the company does!

Also as a potential customer I don’t really have an interest in whether the site is ‘pretty’ or not, as long as I can order some pens without getting a headache then I’m all good!

Finally, if I click this ad am I going to be taken to the home page of the site? Do I want to have to navigate through the site or would it be useful to head straight to the pen page?

This ad is a vast improvement on the last. The text is enticing and interesting, as a potential customer I am pleased that the product will be of a high standard. I am also grateful that I can order online which saves me the hassle of having to go shopping in my lunch hour.…

5 Ways Outsourcing Can Help Your Small Business Work More Efficiently

“Crowdsourcing”: the act of outsourcing tasks, traditionally performed by an employee or contractor, to an undefined, large group of people or community (Wikipedia).

Crowdsourcing is rapidly becoming the “Future of Business” with hundreds of Crowdsourcing individuals and organisations jumping on the bandwagon daily. You can build great relationships with many talented people worldwide and create an online “team” that you can constantly revert back to when you need them.

To outsource your tasks to a freelancer on the other side of the world and to have that task completed and in your inbox the next morning with next to no hassle must be high on many small business owners lists. The next step is signing up to a crowd platform and engaging.

Here are 5 reasons why every small business should jump aboard.

1. Tap worldwide talent. You might work and live in whoop whoop where there are no web designers or scientists. Sign up to a platform, post your job, build a relationship and get your work completed.

2. Build relationships with many different aspects of the workforce. Crowdsourcing doesn’t just stop at designing, programming and admin. You can outsource ANYTHING!

3. Hate that Task? Give it to someone else! All those things that you dislike doing. Pay someone else that is qualified and ready to do it.

4. You can outsource those time consuming tasks. Why waste your precious time on the tasks that someone else can do?

5. Save Coin. You only pay for work when you need it. You pay your outsourced employees only for the hours they work! Like a casual, but better.

 

6 Things To Consider When Using Affiliate Marketing

Be rewarded for directing customers to products online!

There are many ways to promote your website – one being Affiliate Marketing.

Here are 6 things to consider when you begin looking for the right advertisements to promote your site

1. Audience

Every site has an audience, you build you website for a reason – either for your community, for your workplace or for your clients. The most critical thing to remember when choosing your advertisements is – your audience, these are your potential clients.

2. Products

There are many advertisers out there – and they want to be on your website. The last thing you want to be doing is sending your site visitors to a product that is faulty or not worth buying. Always research the product you are advertising.

3. Affiliate Programs

Advertisers – they’re all over the net. Affiliate marketplaces are a great resource .The best thing to do, is to sign up to one and have a browse through the variety of programs that are available to you. Here are a few places to locate links:

– Commission Junction is a awesome starting point, they have a great deal of advertisers – which means more variety for you.

– Google Affiliates along with Google AdSense are both a great resource, with some topadvertisers.

– Bidvertiser is a marketplace where all of the links are on a pay per click basis. For every 100 clicks on the link – you get paid.

If you know of a product you’d like to promote and cannot find a program – you can search their site for a “Webmaster” or “Affiliate” link, if you cannot find a link – email them. Often it is difficult to find advertisers affiliate programs.

4. Revenue

Generating revenue can sometimes be easier said than done. You can have great advertisers, but you’re not getting much cash. Always look at how your commission is earned – here are a few definitions of the most common earnings:

– CPA (Cost per action) – The advertiser pays you if a visitor clicks on your affiliate link and makes a specific action on their site such as sign up to a newsletter or make a product inquiry – these differ from each advertiser.
– EPC (Earnings per click) – For every 100 clicks on the link on your site – you will be paid the agreed rate
– CPM (Cost per 1,000 impressions) – You receive a flat rate every 1,000 impressions.

Here is a full list of affiliate definitions.

5. Relevance

When you built your website, you would have had in mind what type of site it was going to be. Now that you want to place some advertisers on there you should be searching for advertisers that are relevant to your site – your audience are your customers, find out what things they are finding interesting on your site through a tool such as Google Analytics and go from there.

6. Style and Size

Your advertisements will ultimately be a part of your website design. This is important to remember when searching for your links. Think: image or text, color or not, animated or static, placement & size and avoid flashing banners with stars and contrasting colors. No one likes them.

I hope this article has helped some of you that are not familiar with affiliate marketing. Will you be taking the step toward monetizing your website? Or are you already there?…

How To Market Yourself Using Youtube

Originally founded by three former PayPal employees in 2005, YouTube is a video sharing site where users can watch, upload and share videos. In just over a year and highlighting the popularity of the site, YouTube was bought by search engine giant Google Inc in 2006 for a staggering $1.65 billion. Youtube competitor Project free tv got smashed overnight out of the internet when google deindexed their site from search engine.[read more about project free tv shutdown story here]

Using YouTube as a Marketing Tool

With its simple interface YouTube makes it extremely easy for anyone to upload a video that is then visible to a worldwide audience within minutes. For this very reason it has become an important part of the online marketing mix.

Image Credits: Netflix Cookies

In order to take full advantage of the free service that YouTube offers it is important that your video captures and entertains your audience – one of the most successful methods of doing this is to stir a bit of comedy into your online performance.

Engage with your audience; inspire them to buy your product or service; be informative and tell them what they want to hear. Adding shed loads of personality, and perhaps a gimmick, will help imprison your audience into your video!

Some of the most successful and entertaining videos on YouTube are made by Blendtec who sell blenders. The videos, which show Tom Dickson the founder of Blendtec blending different everyday items, receive millions of views each month and are a prime example of how doing something a little off the wall can result in video hits. Below you can see Tom in action in the companies most recent video – blending an iPad!

Descriptions

It is possible for you to write a description to accompany your video and there are a number of steps you should remember when doing this:

– Choose the title carefully – Choose something that informs the viewer what the video is about.

– Include your website’s URL – Otherwise people will not know where to head towards to buy your products!

– Inform the viewer what the video entails – A short description of a couple of lines should be enough to tell the viewer what the purpose of the video is.

– Add a small company / personal bio – If you wish you could add a one line bio of your company, or of yourself, just to give the video a more personal feel.

Increasing Your Views

Once your top class piece of production is online you will need to market it – with millions of videos uploaded onto the site it is very easy for your video to get lost in the crowd. There are a number of things which you can do to increase the number of views your video gets:

– Do not make your video too long – Around 2 minutes is a nice length for a YouTube video; in that time you should be able to get your message across without losing the viewer’s attention.

– Share your link with others – Use other social media sites such as Twitter and Facebook to promote your video; if people enjoy the video then they may re-tweet or post it to others.

– Do not spend too much time and money on production – Remember that most videos on YouTube are uploaded by Joe Public, not a professional production house. Make your video high quality but don’t worry about touching up every shot post production.

– Add tags – Use tags that are related to your video subject in order to optimise it in YouTube’s search results.

– Sound vibrant and not too sales like – Make sure you talk clearly and with a certain level of passion when recording your video. If you are creating a sales video then try not too sound too ‘sales-like’ as this will make people close the video.

Creating videos for YouTube may seem to some to be too time consuming but if done correctly the rewards will far outweigh this.

The key to YouTube is to remember that it is relatively low cost, mainly taken up with the purchase of a digital camera and time, for a potentially high return on investment. A little time and thought will work wonders when using this social media site.…

5 Steps To Effectively Manage Your Online Community

The bottom line is that community management is about relationships. But what actually goes into building a thriving community?

As more and more businesses are realizing the benefits of social media and their online presence, community management is starting to gain traction, and fast. In our rapidly changing digital world community management is transitioning from a buzz word to something much more substantial and foundational. So what’s the key to a thriving community? Your community manager.

Businesses: Look for someone that can implement the following steps.
Community Managers: Take heed and develop your skills relating to these steps.

1. Build relationships

Marketing campaigns are no longer one-way messages conveyed towards your target market. Through social media consumers now have the opportunity to interact and converse with you as well as provide you with valuable feedback. All of the following steps really find their roots in the idea that community management is all about building relationships. After all, what good is a community if it isn’t built on developing mutually beneficial relationships?

2. Be a Brand Ambassador

If you don’t love the product, being the voice of the company on the Internet is probably not the best fit for you. The community manager plays a big role for setting the tone of the community. Your excitement is an important element in making your community a vibrant place where consumers enjoy spending time.

3. Customer Advocate

As stated in #2, you love the product. That’s great! But, that’s not the only hat you wear. Seize the opportunity to be an advocate for your customer by sharing their concerns, compliments, and ideas with the rest of your company. Fight for what they are asking for and let them know that you heard them! Responding to your customers and engaging in a conversation will put them on the fast track to becoming advocates of your brand and company. Tactfulness and timeliness will go a long way when it comes to building relationships with your customers.

4. Develop Your Voice

Your brand could have the most exciting marketing campaign in the industry but, if you aren’t able to develop a voice that reflects that personality, you will be hard pressed to gain and keep a social following. Consumers want to interact with a person, not a brand. Let your fun individuality shine through your community interaction rather than making up (and having to maintain) a fake persona.

5. Prioritize Communities

You very likely have more than one community that you are managing (your corporate blog, Facebook, LinkedIn, Twitter, etc.). Analyze these communities to determine where they fall on the list of priorities. On what platforms do you have the best response? Is your Facebook page more active than your blog and Twitter account? Your time is limited so spend it wisely on the community that will benefit your company the most. Think opportunity cost.

If you’re an experienced community manager, what other tips do you have for cultivating a vibrant community?…